Will the Internet Finally Force Major Magazines to Produce Worthwhile Content?
The NY Times ran an interesting piece on the changes Newsweek is making to stay alive. The weekly, never known for its depth and insight, is looking for deeper intellectual water:
The new Newsweek will no longer attempt to re-report and annotate the week’s events — an expensive, unsustainable approach to making a weekly news magazine…. Instead, the reimagined magazine will include reported narratives that rely on intellectual scoops rather than informational ones and pair them with essayistic arguments.
That sounds far more interesting, if not as lucrative, than Newsweek’s vanilla past. And chasing deep readers beats the alternative for print publications in the age of RSS feeds, News Aggregators and Social Media Networks — something the Times may want to remember as it experiments with ways to stop its own revenue declines.
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